Jamie Bates

AI & Automation  ·  Project Manager  ·  Digital Strategy

Edmonton, AB  ·  linkedin.com/in/jamiebates-tech  ·  jamiedavidbates@gmail.com

About

I build structured, outcome-driven work. My background spans commercial sales, fleet operations, project management, and digital strategy. Over the past two years I made a deliberate turn toward AI tools, workflow automation, and modern marketing practice.

I’m drawn to roles where operational discipline meets digital execution. Project management, digital strategy, AI adoption, and the messy intersection of all three. I bring a BCom from the University of Alberta, a CAPM from the Project Management Institute, and a working stack of modern certifications earned in real practice, not just on paper. I am currently working through the Microsoft AI Product Manager Professional Certificate, with prior Microsoft 365 and Copilot training.

I prefer doing serious work with people who take it seriously.

What I Do

Project Management

Structured delivery, stakeholder management, scope control, and performance tracking. CAPM certified. Comfortable moving between agile and traditional frameworks depending on what the work actually needs.

Digital Strategy & SEO

Technical SEO audits, competitive analysis, content strategy, and performance reporting for web properties. I work from crawl data and analytics to build prioritized recommendations a business can act on.

AI Tools & Workflow Automation

Multi-step workflow automation in n8n, API integration, prompt engineering, and local model work with Ollama. I build these, run them, and keep fixing them until they hold up. Most of the effort lands in that last part.

Experience

SEO Specialist & Project Manager — Frontline Web Consulting (Feb 2025 – Present)

  • Manage client SEO portfolios, delivering technical audits, competitive analysis, and structured performance reporting
  • Conduct competitive market analysis and build structured improvement plans
  • Integrated Gemini AI API with Screaming Frog exports to automate SEO audit workflows, surfacing quick wins and internal link opportunities faster than manual review
  • Present data-driven performance strategies to business stakeholders

Owner / Operator — Proper Auto Wholesale Ltd. (June 2020 – Present)

  • Sourced, evaluated, and resold late-model vehicles through auction, dealer, and private channels across Alberta
  • Maintained margin discipline and turnover targets through volatile supply environments (2020–2022 chip shortage era)
  • Built and managed forecasting models to align acquisition volumes with resale velocity and cash flow
  • Developed working relationships with dealership managers across the region to support vehicle movement and inventory optimization

Fleet Manager — Sherwood Park Dodge Chrysler Jeep (Sep 2023 – Feb 2025)

  • Led commercial fleet sales across oilfield, construction, and public sector accounts in the Edmonton region
  • Closed multiple six-figure fleet agreements while maintaining disciplined gross performance
  • Managed factory order pipelines, allocation planning, and delivery timelines
  • Provided market intelligence on competitor programs, pricing shifts, and regional demand trends

Fleet & Commercial Manager — Sherwood Nissan (Feb 2011 – Sep 2023)

  • Led government and commercial fleet operations for over a decade
  • Developed structured quoting systems and performance tracking processes that improved forecasting accuracy
  • Worked directly with dealership leadership to align commercial vehicle strategy with retail objectives
  • Mentored staff and drove process improvements across customer experience and operational execution

Selected Projects

Client Onboarding Automation (n8n)

A multi-phase workflow triggered by form submission. It routes each submission by service category, runs the matching AI extraction, merges the results into a single client brief, and validates it before continuing. Complete briefs pre-populate a client response form and trigger a follow-up email. Failed extractions send me an alert. Submissions with no matching template route to human review.

n8n workflow diagram showing form submission routing to six AI extraction branches, merging into a validated client brief with error alerting and human review fallback
Client onboarding automation built in n8n. Client names anonymised.

Phase one runs. The build keeps growing as the client adds requirements, which is how these projects tend to go. Getting it reliable has taken far more time than getting it working.

Competitive Intelligence Dashboard

A single-screen dashboard consolidating competitor inventory, pricing, and active incentives for a residential home builder. It answers the question a marketing team asks constantly: what is the competition doing? Built to run as a recurring digest so the picture stays current.

Agentic Browsing with Claude MCP

Used Claude’s MCP browser connector to run research and build tasks, including work on this site. Gave me a practical read on where agentic tools hold up and where they still need someone watching.

AI-Integrated SEO Assistant

Connected the Gemini AI API to Screaming Frog SEO exports using structured prompts to automate client audit workflows. Outputs surface prioritized fixes, quick wins, and internal linking opportunities, compressing hours of manual analysis into minutes.

Rural Municipal Website — PM & Content Overhaul

A maintenance contract that expanded into a full-scale reorganization project. No established PM framework existed. I translated rough sales notes into a structured task list that grew to 300+ individual items and is still running, coordinated work across developer, designer, and content roles, and tracked delivery through weekly updates. Elevated the site from disorganized to functional and professional.

This Site

itsjamie.me is built and maintained as a working portfolio piece. An ongoing project in personal brand, minimal web design, and content strategy. The stack, structure, and copy are all deliberate choices.

Credentials

Education

Bachelor of Commerce — University of Alberta, Organizational Studies

Certifications

  • Microsoft AI Product Manager Professional Certificate · Microsoft / Coursera · In progress, course 4 of 5
  • Certified Associate in Project Management (CAPM) · Project Management Institute · Jan 2026
  • Google Project Management Certificate · Google / Coursera · Oct 2025
  • Prompt Engineering Specialization · Vanderbilt University · Nov 2024
  • ChatGPT, AI & Zapier Automation Specialization · Vanderbilt University · Jun 2025
  • Harnessing Ollama — Local LLMs with Python · Packt · Jun 2025
  • Generative AI in Marketing Specialization · UVA Darden School of Business · May 2024
  • Digital Marketing Specialization · University of Illinois Urbana-Champaign · Sep 2024
  • Search Engine Optimization Specialization · UC Davis · Jul 2024
  • Software Product Management Specialization · University of Alberta · Apr 2025
  • Basics of Scrum / Disciplined Agile · Project Management Institute · Jan 2025
  • Microsoft 365 & Copilot Training · Microsoft Learn · Jul 2025

Contact

jamiedavidbates@gmail.com  ·  linkedin.com/in/jamiebates-tech  ·  Edmonton, AB